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Fit is at the core of everything we do, and it has been from the get-go. Our first silhouette, a unisex jean called the "Frisco," launched in 1991 and went on to sell 2 million pairs. Since then, our collection has expanded to include a variety of fits for literally every body. Straight, curvy, tall, short, slim, muscular or somewhere in between, our men’s, women’s and plus size lines integrate every iteration of a jean imaginable. Our jeans are crafted with integrity, authenticity and most of all, sustainability. While other pairs you own might end up in a landfill, ours will live in your drawer for years to come, and like some of the best things, get even better with age.